Strategy, network and communication
Hans P. Danuser von Platen, former CEO of the St. Moritz Tourist Board (1978-2008), is well known and acknowledged as one of Switzerland's rare tourism icons. 1985 he registered the name of St. Moritz as an international trade mark - a global "first" in tourism and branding, headlining in leading business papers like The Walll St. Journal, Financial Times, Frankfurter Zeitung and Neue Zürcher Zeitung.
Today he is an adviser of international companies and tourism destinations, particulary in the field of strategy, communication and marketing. Thanks to his competence and long time experience with St. Moritz, he now develops tailor made brand solutions for holiday regions and advises the execution of market strategies.
He is also a coach and networker and successfully leads teams of complex tourism projects.