Hans P. Danuser von Platen was CEO of the St. Moritz Tourist Board for 30 years. From 2008 to 2012 he represented Deutsche Bank (Switzerland) in St. Moritz. From 2010 to 2015 he has been lecturing on brand and brand management in the advanced master program of the Swiss Federal Institute of Technology (ETH) Zurich.
Hans P. Danuser von Platen is a popular keynote speaker on tourism brand management, marketing, and sustainability. He takes over advisory jobs from private and public institutions, and he is on the board of direcotors of several companies.
2014 he published the book "St. Moritz einfach - Erinnerungen ans Champagner-Klima" which talks about his active St. Moritz time and experiences.
2016 he published the book in the 2nd edition also as an ebook.
Curriculum vitae english